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The number of Internet marketing consultants making themselves available to small business is growing every day. In addition to that, advice seems to be coming from every corner of the business universe. The number of alternatives being made to small business owners to help them to become more profitable, is also growing.
Even with all of this information available, it's difficult to determine who to trust. This volume of the Independent Business Marketing Bible, brings to you trustworthy marketing consultants that get results for their clients. These aren't big names in the industry, whose goal is to sell you on their book or information product.
These men and women make their living every day by working with the very business owners that are targeted by this growth in advice and counsel. They don't talk in marketing lingo, nor do they use ideas to try to exclude people from understanding what it takes to promote a business. Their selection was based on their passion for small business and their desire to educate.
One of the reasons that these consultants were chosen, is because they don't believe in a one-size-fits-all plan for marketing. They believing working with their clients and their clients' customers in order to devise a plan. At the same time, even though they work from a plan, they don't put together unusable systems. They put together plans that lead to profit.
Small business owners, like you have probably experienced,many times, unscrupulous marketing companies whose sole goal is to sell products and services to you. They have no regard for you as an small business, your competition or your employees. As a result, they prey on business owners were looking for cost-effective ways to get the word out about their business.
Independent Business Marketing Bible project is for those business owners. Those that have been looking for reliable advice from knowledgeable professionals will find help in this volume. Although many of these consultants have their own website and or blog, their knowledge extends beyond articles and blog posts. Their knowledge extends to the real world situations that small business owners face every single day.
What you'll find in this volume, are solid strategies that integrate the things that you've been hearing about in your everyday comings and goings. You've probably heard a lot about search engine optimization. However, has anyone ever explained to you when it might NOT make sense to do search engine optimization? Has anyone talked to you about taking what you're doing with your increased visibility from SEO in order to turn it into buying customers?
Obviously, search engine optimization is just one aspect of this book. But the principle is the same regardless of what the medium is. This series is about reliable marketing advicein plain language for
Contrary to popular opinion, effective marketing hasn't changed much since the 1890s. The principles that business owners use in order to get people to buy, are being used in the most effective small businesses. These business owners didn't get their advice out of a blog or magazine. The cream of the crop in market or local area, if you were to ask the owners, were able to find help in fundamental principles of marketing.
Once you understand the fundamentals, everything else such as SEO, mobile marketing and social media will begin to make sense. You'll have an idea of what you MUST do and what can wait, in terms of your marketing and promotion.
Have you been told that you must recognize a trend, otherwise you will be "left behind"? If so, you're not alone. And the real question lies in how the new trend fits into a total marketing system.
A marketing system address more than just getting more people to come to your doors. Marketing systems address the entire customer experience from the time that you meet them until they die or find it impossible to buy from you. That is what you'll find in this volume.
- Sales Rank: #2060702 in eBooks
- Published on: 2013-05-03
- Released on: 2013-05-03
- Format: Kindle eBook
Most helpful customer reviews
1 of 1 people found the following review helpful.
Business Marketing Bible beef
By catfishjones
OK I need to confess. I was going to give this a 5 star rating then my competitive streak cut in. I'm in the same game as the pros who wrote these various pieces - it's not one author and I forget how many there are. One thing they seem to have in common is the belief in SMS marketing and that's where my missing star went. In fairness, they don't really make the claim that I am punishing them for, so I am being harsh. It's just that I get the impression they wouldn't share my contention about push marketing with SMS. I hate it as a consumer and I warn about it as a consultant. SMS is great for keeping in touch with customers with whom you have an implied permission - it's a service to remind a dental client about an upcoming appointment. In my opinion it's not OK to upsell that same client via SMS.
OK, I accept that I am unfairly picky. I particularly DID like a great point made by Alex Barros who likes to check his own clients' commitment to making /their/ customers happy; I think that is a great point.
Dr. Lory Moore also impressed me with her observation that a smaller company willing to get up close and personal with their customers to give them high-value is a company that will run rings around a large corporation competing in the same market. That has long been the case but it is really valuable to point out.
This is an excellent book for its contents and for giving a prospective customer a way to check out some of the best available experts in the field. You can make up your mind not just on the content of their expertise but also on the style of their presentations - just ignore my nit picking.
0 of 0 people found the following review helpful.
Just OK
By GGLLDD
Was not overly as helpful as I hoped. A little dry and information pretty general. Not as good as others in same category.
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